A Landmark Partnership for Sustainable Mobility
- Nissan Formula E Team and Petromin have signed a four-year global partnership ahead of the first-ever Jeddah E-Prix.
- The collaboration aims to advance Formula E innovation and accelerate electrification efforts in Saudi Arabia and beyond.
- Nissan reaffirms its commitment to Formula E as the pinnacle of EV engineering and the future of electric mobility.
Strengthening an Existing Relationship
- This partnership builds on Nissan’s collaboration with Electromin, Petromin’s e-mobility division.
- Electromin is dedicated to developing electric mobility solutions, supporting Nissan’s Ambition 2030, and aligning with Saudi Vision 2030.
Electromin’s Global Visibility with Nissan Formula E
- Electromin’s branding will be featured on Nissan’s e-4ORCE 05 race cars, driver suits, and team kits.
- Pit Boost, a new Formula E feature debuting at Jeddah E-Prix, will also showcase Electromin’s branding.
Advancing Nissan’s Electrification Strategy
- Nissan sees Formula E as a testing ground for cutting-edge EV technology, helping enhance powertrain efficiency and energy management.
- Innovations from Formula E racing transfer to road vehicles, supporting The Arc—Nissan’s vision for electrification.
- The partnership with Petromin strengthens Nissan’s role in leading EV adoption and delivering new electric experiences.
Nissan’s Community Engagement at Jeddah E-Prix
To celebrate Jeddah’s first-ever Formula E event, Nissan has organized interactive experiences:
- Red Sea Mall Activation: Visitors explore Formula E technology and Nissan’s electrification advancements.
- CSR Initiative at UBT: Industry experts and Nissan Formula E team members discuss EV innovation and career opportunities in sustainable motorsports.
Executive Insights on the Partnership
Tommaso Volpe, Managing Director & Team Principal, Nissan Formula E Team:
"With Petromin, we have a partner that shares our passion for performance and sustainability. This partnership advances sustainable mobility in line with Saudi Vision 2030 and Nissan’s Ambition 2030."
Kalyana Sivagnanam, Group CEO, Petromin Corporation
"Formula E is a high-performance laboratory for EV advancements. Our collaboration with Nissan will drive innovation and real-world mobility solutions."
Thierry Sabbagh, Divisional VP, President of Middle East, KSA & CIS – Nissan, Infiniti:
"This partnership strengthens Nissan’s ability to bridge motorsport innovation with real-world EV adoption, playing a key role in electrification across the region."
Nissan’s Legacy in the Middle East
- Nissan’s presence in the region dates back to 1956, with the first Nissan Patrol imported to Kuwait.
- In 1994, Nissan became the first Japanese carmaker to establish a regional HQ in Dubai.
- Today, Nissan has a dedicated office in Saudi Arabia, reinforcing its commitment to the Middle Eastern market.
